Photo credit: Saskia Uppenkamp
Comms and Marketing Expert, Change Maker and Motivational Teamlead.
Comms and Marketing Expert, Change Maker and Motivational Teamlead.
The NGO Ocean. Now! was about to step into the limelight. The idea was to connect conceptual art with our campaign topic in a viral way.
Over a period of 5 months, ocean lovers collected microplastic samples that are now shown symbolically in the shape of a “beauty mask” on “known faces”. The bloody nose stands for the destructive character of microplastics. With In Your Face, Ocean. Now! aims at sending a clear message: It’s time to finally ban microplastics in cosmetics and cleaning products.
Photo credit: Saskia Uppenkamp
Photo credit: Tomaso Baldessarini
Photo credit: Saskia Uppenkamp