The NGO Ocean. Now! was about to step into the limelight. The idea was to connect conceptual art with our campaign topic in a viral way.
Over a period of 5 months, ocean lovers collected microplastic samples that are now shown symbolically in the shape of a “beauty mask” on “known faces”. The bloody nose stands for the destructive character of microplastics. With In Your Face, Ocean. Now! aims at sending a clear message: It’s time to finally ban microplastics in cosmetics and cleaning products.
Photo credit: Saskia Uppenkamp
Photo credit: Tomaso Baldessarini
The portrait exhibition has been shown over 11 times in Germany and Portugal. It visually evokes and symbolizes collective emotion. Accompanying Ocean. Now!’s campaign “Microplastics in Cosmetics”, it successfully contributed to the introduction of a legal ban of microplastics in cosmetics on the EU level in 2023. In 2024, Ocean. Now! won the “WeAct-Bewegt-Was-Preis” for it’s outstanding and effective work.
Photo credit: Saskia Uppenkamp
